Law Firm Marketing with LinkedIn: Common Mistakes to Avoid
Law firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to...
Five Reasons Why Law Firm Business Development is Essential
Law firm revenue and profitability for business law firms can erode over time eroding through normal attrition if the managing partner and other lawyers in leadership roles are not focused on a proactive law firm business development program. The difficulty...
Law Firm Marketing Blahs
Prospective clients looking for a new law firm want to know answers to obvious questions like, “Who are you and what can you do for me?” Law firms often respond with “Blah, blah, blah …” Here are a few real...
Bare Referral Fee Scrutinized in Class Action Law Suits
After one U.S. District Judge forced a law firm to reveal its referral fee arrangement in a recent prominent case, many legal experts are suggesting the industry may be at a tipping point where class action firms could be required...
HTTPS Security Recommended for Law Firm Websites
A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney...
Attorney Advertising Model Rule 7 Updated by ABA
The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated...
Courting Your Clients on a Schedule
What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates...
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