Michigan Attorney and IME Battle over Law Firm Blog
Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing...
The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"
It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms "specialize" or "expertise" in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...
Intellectual Property Work Shifting to Largest Law Firms
Large law firms—comprised of more than 750 lawyers—are reaping the benefits of an intellectual property (IP) sector that is surging in this changing world of ultra-fast technologies and social media. Smaller law firms are losing out on lucrative legal work...
Content Marketing: An SEO Strategy for Law Firms
Content marketing is now a driving force behind the ‘new SEO’. Since law firms have an extensive knowledge base and copious material to support it, content marketing should be front and center when building search engine optimization (SEO) strategies. Content...
![Businessman writing "success" on the screen](https://legalexpertconnections.com/wp-content/uploads/bb-plugin/cache/bigstock-Businessman-writing-success-26981717-242x242-landscape-bf234e014419fd423f28b81a73a6c964-.jpg "Businessman writing "success" on the screen")
Law Firm Business Models Continue to Evolve
Traditional law firms are undergoing a significant, albeit gradual, shift in their business models, according to a recent article in The Legal Intelligencer. Firms have come to the realization that the ‘one-size-fits-all’ approach of the past 20 years needs to...
Law Firm Alert: Google Algorithm Update Planned for 4/21
Google is launching a significant update to its search engine algorithm beginning on April 21, 2015. The degree to which a website is considered to be “mobile friendly” will determine how well it ranks in organic search results after the...
Five Legal Marketing Steps to Get More Clients in 2015
Law firm managing partners in search of new clients in 2015 may find that the optimism of a New Year’s resolution is now replaced with the reality of attracting new clients. If your revenue goals are looking somewhat daunting, here...
Florida Bar Ban on Attorney Advertising of Past Results Struck Down
Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for...
DuPont GC Notes Legal Commoditization
Commoditization is taking place within some aspects of the law, according to Tom Sager, the DuPont General Counsel who recently announced that he will be joining Ballard Spahr. Small to mid-sized law firms that are able to offer more affordable...
- « Previous
- 1
- 2
- 3
- 4
- Next »