Informed Consent and Client Lists in Legal Marketing
Can a law firm list the names of its clients on a website, directory, or marketing brochure? This is a question that comes up often in law firm marketing campaigns. The answer is a qualified yes, a law firm can...
How to Win Business with Law Firm Proposals
Law firm proposals are becoming an increasingly important means of business development in today’s competitive world. A “Request for Proposal” (RFP) is the triggering event, which could be issued by a municipality, corporate general counsel, or an insurance carrier. While...
LinkedIn Attorney Profiles Gain Significance
Attorney profiles on LinkedIn are becoming more important than the bio page on a law firm website, claims a new article titled Are Law Firm Websites Evolving or Dying?, written by LexBlog founder Kevin O’Keefe. As social media sites like...
How to Restart a Legal Marketing Campaign
Guilty is not only a jury verdict. It is how I feel, as a legal marketing consultant who has let blog posts and other marketing initiatives slide in a recent rush of client work. Of course, it is good to...
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