Women’s History Month 2024

March 20, 2024

We celebrate Women’s History Month by acknowledging some remarkable female figures who have made significant contributions to the field of law: Sandra Day O’Connor (1930-2023): The first woman to serve on the Supreme Court, O’Connor paved the way for future generations of female jurists. Her impact extends beyond her role as a justice, as she…

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The Value Equation in Law Firm Marketing

March 4, 2024
Value Equation for Law Firm Marketing

Prospective clients looking for a new law firm want to know answers to obvious law firm marketing questions like, “Who are you and what can you do for me?” How to Give your Law Firm a Competitive Edge Here are several practical ways that your law firm can distinguish itself as part of a strategic…

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Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases

February 25, 2024
Mass Litigation Marketing

Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024. Plaintiff law firms are flooding television channels and digital media platforms with ads, seeking clients for personal injury and product…

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The Florida Bar Issues Ethical Guidelines on Generative AI

February 17, 2024
Generative AI Artificial Intelligence in the Practice of Law

“Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising.” In its first advisory opinion of 2024, The Florida Bar issued the above statement on the use…

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Email Marketing Guide to Google and Yahoo! Rules

February 12, 2024
Email Marketing for Law Firms

Google and Yahoo! both introduced new requirements for email senders that became effective as of February 1, 2024. These changes are intended to enhance email security and protect users from spam and phishing attacks. The email rules will impact how emails are authenticated and delivered. If your law firm marketing plan includes email marketing (and…

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Law Firm Marketing in February

January 28, 2024
Law Firm Marketing in February

Law firm marketing in February is an expression of love. Yes, we are talking about Valentine’s Day. Listed below are a few ways to add some spice to your marketing communications this month. Create Valentine’s Day social media posts. This is a fast and easy law firm marketing choice. Use Canva or a similar graphic…

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Article Writing Can Drive Law Firm Marketing Success

January 22, 2024
Article writing for law firm marketing

Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Getting your name in print as an author provides the equivalent of an independent third-party endorsement of your legal expertise. Corporate general counsel, among others, frequently…

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Website Tips for Law Firm Marketing

January 15, 2024
Law Firm Marketing Website Tips for January 2024

A professional website is one of the most important law firm marketing tools for new business development. A law firm website will work around the clock to direct qualified prospects to your website from within your local community, across the country, or even internationally. An effective website generates leads in two ways. First, it can…

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Client Acquisition Tips for Attorney Marketing

January 8, 2024
Business Development Tips for Attorney Marketing

Attracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Law firm client acquisition is our theme for this month. When looking for the best way to get new law firm clients, it is important to identify the different channels that a prospect can use…

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2024 Law Firm Marketing Plan Ideas for January

January 2, 2024
2024 Law Firm Marketing Plan

January brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis for many law firm marketing initiatives now. Listed below are a few January highlights that…

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