“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and referral sources. Speaking engagements: Membership organizations often host events and conferences where you can speak…
Read More
The holiday season is upon us again! There are many opportunities in December for law firm marketing activities designed to thank clients, celebrate staff, and plan for the New Year. Listed below are a variety of law firm marketing ideas for you to use, from parties to gift giving. December Holidays Here are the December…
Read More
In our recent article titled, “Law Firm Marketing: What to Include in a Client Newsletter,” we talked about what to include in monthly marketing communications to keep your clients engaged. Your current clients are 100% of your revenue base, so staying visible with clients is an important first step in any successful law firm marketing…
Read More
Your current clients represent 100% of your law firm revenue, so it is important to reinforce your business and personal relationships on a consistent basis. A client newsletter, published monthly, is an ideal way to deliver legal news and information that is both informative and engaging. Here are some ideas for what to include in…
Read More
Law firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to avoid in law firm marketing with LinkedIn. Using a poor-quality or inappropriate photo. Your profile…
Read More
Connecting with current and potential clients on LinkedIn requires some strategy and etiquette. Here are five tips for law firm marketing on LinkedIn, with a focus on how to engage with clients effectively. Create and share valuable content. One of the best ways to attract and engage clients is to provide them with useful information…
Read More
LinkedIn is a powerful social network tool that can accelerate any law firm marketing plan. Yet why is it that there are still many attorneys and law firms that fail to take advantage of this free business development opportunity? You must be present to win on the internet! If you are not active on this…
Read More
As an outsourced law firm marketing director, I’ve had the privilege of working with hundreds of law firms across the country. In the spirit of giving thanks this November, I’d like to share some tips on how law firms can structure their marketing efforts to enhance client retention, account acquisition, and lead generation. Please consider…
Read More
Law firm revenue and profitability for business law firms can erode over time eroding through normal attrition if the managing partner and other lawyers in leadership roles are not focused on a proactive law firm business development program. The difficulty is finding the time to develop new accounts while you are busy meeting the daily…
Read More
Law firms across the country have been moving quickly to respond to the COVID-19 pandemic by establishing emergency response teams. A selected list of law firm with a coronavirus response team appears below. Partial Listing of Law Firm Coronavirus Response Centers Akerman LLP https://www.akerman.com/en/perspectives/coronavirus-legal-update-center.html Baker McKenzie https://www.bakermckenzie.com/en/insight/publications/2020/02/corona-virus-resource-center Crowell Moring https://www.crowell.com/Practices/Coronavirus-COVID-19-Resource-Center DLA Piper https://www.dlapiper.com/en/europe/services/coronavirus-covid-19/ Frost Brown…
Read More