The Secret SAUCE for Law Firm Marketing on LinkedIn

June 19, 2024
Law Firm Marketing on LinkedIn

Building an engaged audience for your law firm through social media channels like LinkedIn and blog marketing is essential in today’s digital landscape. This article outlines a simple five-step strategy to create compelling content for your law firm marketing on LinkedIn, with a focus on content for your company page. Here is the secret SAUCE…

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Immigration Law Marketing Services Launched by Legal Expert Connections, Inc.

May 28, 2024
Immigration Law Marketing Agency

Immigration lawyers who want to expand their marketing campaigns but don’t have the time or staff to do this internally can now turn to the immigration law marketing services available from Legal Expert Connections, Inc., a national legal marketing agency. Serving as an outsourced legal marketing department, Legal Expert Connections enables law firms to get…

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A Guide to Law Firm Marketing in the Summer

May 28, 2024
Law Firm Marketing in the Summer

Law firm marketing during the summer months presents unique challenges and opportunities. A little advance planning will help your law firm make the most of the slower summer pace while also staying visible. Let’s delve into warm weather activities and explore some best practices to keep your firm visible and thriving. Law Firm Marketing Events…

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Women’s History Month 2024

March 20, 2024

We celebrate Women’s History Month by acknowledging some remarkable female figures who have made significant contributions to the field of law: Sandra Day O’Connor (1930-2023): The first woman to serve on the Supreme Court, O’Connor paved the way for future generations of female jurists. Her impact extends beyond her role as a justice, as she…

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The Value Equation in Law Firm Marketing

March 4, 2024
Value Equation for Law Firm Marketing

Prospective clients looking for a new law firm want to know answers to obvious law firm marketing questions like, “Who are you and what can you do for me?” How to Give your Law Firm a Competitive Edge Here are several practical ways that your law firm can distinguish itself as part of a strategic…

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Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases

February 25, 2024
Mass Litigation Marketing

Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024. Plaintiff law firms are flooding television channels and digital media platforms with ads, seeking clients for personal injury and product…

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The Florida Bar Issues Ethical Guidelines on Generative AI

February 17, 2024
Generative AI Artificial Intelligence in the Practice of Law

“Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising.” In its first advisory opinion of 2024, The Florida Bar issued the above statement on the use…

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Email Marketing Guide to Google and Yahoo! Rules

February 12, 2024
Email Marketing for Law Firms

Google and Yahoo! both introduced new requirements for email senders that became effective as of February 1, 2024. These changes are intended to enhance email security and protect users from spam and phishing attacks. The email rules will impact how emails are authenticated and delivered. If your law firm marketing plan includes email marketing (and…

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Law Firm Marketing in February

January 28, 2024
Law Firm Marketing in February

Law firm marketing in February is an expression of love. Yes, we are talking about Valentine’s Day. Listed below are a few ways to add some spice to your marketing communications this month. Create Valentine’s Day social media posts. This is a fast and easy law firm marketing choice. Use Canva or a similar graphic…

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