HTTPS Security Recommended for Law Firm Websites
A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney...
Attorney Advertising Model Rule 7 Updated by ABA
The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated...
Courting Your Clients on a Schedule
What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates...
The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"
It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms "specialize" or "expertise" in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to...
Text Messaging OK for Attorney Advertising, Says Florida Bar
The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of "in person solicitation," which is prohibited, the Bar board now opens up a new avenue for...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...
Law Firm Profitability under Pressure from Technology
Under federal Labor laws, licensed attorneys do not qualify for overtime pay in excess of 40 hours per week if they are doing “legal work.” David Lola, however, says that the work he was asked to do was so menial,...
Intellectual Property Work Shifting to Largest Law Firms
Large law firms—comprised of more than 750 lawyers—are reaping the benefits of an intellectual property (IP) sector that is surging in this changing world of ultra-fast technologies and social media. Smaller law firms are losing out on lucrative legal work...
![Businessman writing "success" on the screen](https://legalexpertconnections.com/wp-content/uploads/bb-plugin/cache/bigstock-Businessman-writing-success-26981717-242x242-landscape-bf234e014419fd423f28b81a73a6c964-.jpg "Businessman writing "success" on the screen")
Law Firm Business Models Continue to Evolve
Traditional law firms are undergoing a significant, albeit gradual, shift in their business models, according to a recent article in The Legal Intelligencer. Firms have come to the realization that the ‘one-size-fits-all’ approach of the past 20 years needs to...
Attorney Bio Pages: License and Admission Fact Checks
Kimberly Kitchen faces charges of forgery, unauthorized practice of law and felony records tampering recently after claiming to be a Pennsylvania attorney at BMZ Law for 10 years, even though she was not licensed. While this is an extreme case,...