Law Firm Marketing Blahs
Prospective clients looking for a new law firm want to know answers to obvious questions like, “Who are you and what can you do for me?” Law firms often respond with “Blah, blah, blah …” Here are a few real...
Bare Referral Fee Scrutinized in Class Action Law Suits
After one U.S. District Judge forced a law firm to reveal its referral fee arrangement in a recent prominent case, many legal experts are suggesting the industry may be at a tipping point where class action firms could be required...
HTTPS Security Recommended for Law Firm Websites
A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney...
Attorney Advertising Model Rule 7 Updated by ABA
The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated...
Courting Your Clients on a Schedule
What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates...
The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"
It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms "specialize" or "expertise" in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to...
Text Messaging OK for Attorney Advertising, Says Florida Bar
The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of "in person solicitation," which is prohibited, the Bar board now opens up a new avenue for...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...
Law Firm Profitability under Pressure from Technology
Under federal Labor laws, licensed attorneys do not qualify for overtime pay in excess of 40 hours per week if they are doing “legal work.” David Lola, however, says that the work he was asked to do was so menial,...
Intellectual Property Work Shifting to Largest Law Firms
Large law firms—comprised of more than 750 lawyers—are reaping the benefits of an intellectual property (IP) sector that is surging in this changing world of ultra-fast technologies and social media. Smaller law firms are losing out on lucrative legal work...