Law Firm Coronavirus Response Centers
Law firms across the country have been moving quickly to respond to the COVID-19 pandemic by establishing emergency response teams. A selected list of law firm with a coronavirus response team appears below. Partial Listing of Law Firm Coronavirus Response...
Law Firm Marketing Blahs
Prospective clients looking for a new law firm want to know answers to obvious questions like, “Who are you and what can you do for me?” Law firms often respond with “Blah, blah, blah …” Here are a few real...
Bare Referral Fee Scrutinized in Class Action Law Suits
After one U.S. District Judge forced a law firm to reveal its referral fee arrangement in a recent prominent case, many legal experts are suggesting the industry may be at a tipping point where class action firms could be required...
HTTPS Security Recommended for Law Firm Websites
A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney...
Attorney Advertising Model Rule 7 Updated by ABA
The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated...
Courting Your Clients on a Schedule
What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...