Take the 2023 Law Firm Marketing Test
2024 is just around the corner, and lawyers as well as law firm marketers are planning their marketing strategies for the new year. But first, it can be worthwhile to look back at the year in review and see how...
Law Firm Marketing: Turn Membership Organizations into New Business
“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and...
Law Firm Marketing Ideas for December 2023
The holiday season is upon us again! There are many opportunities in December for law firm marketing activities designed to thank clients, celebrate staff, and plan for the New Year. Listed below are a variety of law firm marketing ideas...
Law Firm Marketing: How to Measure the Success of a Law Firm Newsletter
In our recent article titled, “Law Firm Marketing: What to Include in a Client Newsletter,” we talked about what to include in monthly marketing communications to keep your clients engaged. Your current clients are 100% of your revenue base, so...
Law Firm Marketing: What to Include in a Client Newsletter
Your current clients represent 100% of your law firm revenue, so it is important to reinforce your business and personal relationships on a consistent basis. A client newsletter, published monthly, is an ideal way to deliver legal news and information...
Law Firm Marketing with LinkedIn: Common Mistakes to Avoid
Law firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to...
Law Firm Marketing with LinkedIn: How to Engage with Clients
Connecting with current and potential clients on LinkedIn requires some strategy and etiquette. Here are five tips for law firm marketing on LinkedIn, with a focus on how to engage with clients effectively. Create and share valuable content. One of...
Law Firm Marketing on LinkedIn: You Must be Present to Win
LinkedIn is a powerful social network tool that can accelerate any law firm marketing plan. Yet why is it that there are still many attorneys and law firms that fail to take advantage of this free business development opportunity? You...
Law Firm Marketing Ideas for November 2023
As an outsourced law firm marketing director, I’ve had the privilege of working with hundreds of law firms across the country. In the spirit of giving thanks this November, I’d like to share some tips on how law firms can...
Five Reasons Why Law Firm Business Development is Essential
Law firm revenue and profitability for business law firms can erode over time eroding through normal attrition if the managing partner and other lawyers in leadership roles are not focused on a proactive law firm business development program. The difficulty...