Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases

Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024. Plaintiff law firms are flooding...
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The Florida Bar Issues Ethical Guidelines on Generative AI

"Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising." In its...
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Email Marketing Guide to Google and Yahoo! Rules

Google and Yahoo! both introduced new requirements for email senders that became effective as of February 1, 2024. These changes are intended to enhance email security and protect users from spam and phishing attacks. The email rules will impact how...
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Law Firm Marketing in February

Law firm marketing in February is an expression of love. Yes, we are talking about Valentine’s Day. Listed below are a few ways to add some spice to your marketing communications this month. Create Valentine’s Day social media posts. This...
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Article Writing Can Drive Law Firm Marketing Success

Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Getting your name in print as an author provides the equivalent...
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Website Tips for Law Firm Marketing

A professional website is one of the most important law firm marketing tools for new business development. A law firm website will work around the clock to direct qualified prospects to your website from within your local community, across the...
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Client Acquisition Tips for Attorney Marketing

Attracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Law firm client acquisition is our theme for this month. When looking for the best way to get new law...
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2024 Law Firm Marketing Plan Ideas for January

January brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis...
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Take the 2023 Law Firm Marketing Test

2024 is just around the corner, and lawyers as well as law firm marketers are planning their marketing strategies for the new year. But first, it can be worthwhile to look back at the year in review and see how...
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Law Firm Marketing: Turn Membership Organizations into New Business

“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and...
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