Law Firm Alert: Google Algorithm Update Planned for 4/21

March 25, 2015

Google is launching a significant update to its search engine algorithm beginning on April 21, 2015. The degree to which a website is considered to be “mobile friendly” will determine how well it ranks in organic search results after the Google algorithm change is in place. While insurance defense law firms generally do not rely…

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Five Legal Marketing Steps to Get More Clients in 2015

February 16, 2015

Law firm managing partners in search of new clients in 2015 may find that the optimism of a New Year’s resolution is now replaced with the reality of attracting new clients. If your revenue goals are looking somewhat daunting, here are five practical steps to get you started on the path to business development. 1.…

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Florida Bar Ban on Attorney Advertising of Past Results Struck Down

December 24, 2014

Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for The Florida Bar to prevent a lawyer from using past results in advertising their services…

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Florida Bar to Study Unethical Solicitation

November 14, 2014

A Special Committee to Study the Unethical and Illegal Solicitation of Legal Business in Florida is gearing up for action, according to a report in The Florida Bar News. “Over the past few years I’ve noticed a significant increase in the complaints by Florida Bar members and the public in being contacted unethically and illegally,”…

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DuPont GC Notes Legal Commoditization

September 20, 2014

Commoditization is taking place within some aspects of the law, according to Tom Sager, the DuPont General Counsel who recently announced that he will be joining Ballard Spahr. Small to mid-sized law firms that are able to offer more affordable pricing arrangements can benefit from commoditization, notes Sager, as well as outsourcing firms that specialize…

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Informed Consent and Client Lists in Legal Marketing

July 16, 2014

Can a law firm list the names of its clients on a website, directory, or marketing brochure? This is a question that comes up often in law firm marketing campaigns. The answer is a qualified yes, a law firm can publish a client list, but ONLY if the law firm receives “informed consent” from each…

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How to Win Business with Law Firm Proposals

June 25, 2014

Law firm proposals are becoming an increasingly important means of business development in today’s competitive world. A “Request for Proposal” (RFP) is the triggering event, which could be issued by a municipality, corporate general counsel, or an insurance carrier. While every law firm proposal will be different, there are several key elements that will appear…

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LinkedIn Attorney Profiles Gain Significance

June 16, 2014

Attorney profiles on LinkedIn are becoming more important than the bio page on a law firm website, claims a new article titled Are Law Firm Websites Evolving or Dying?, written by LexBlog founder Kevin O’Keefe. As social media sites like LinkedIn, Twitter, and Facebook become increasingly important for law firm marketing, the more static nature…

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When Law Firm Referrals Stop

April 28, 2014

Referrals are the lifeblood of business development programs for law firms around the country. Whether they come from a non-competing attorney, a friendly accountant, or an existing client, a referral is golden. The bankruptcy boutique law firm of Stutman Treister & Glatt found out the hard way what happens when referrals stop coming in the…

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How to Restart a Legal Marketing Campaign

April 7, 2014

Guilty is not only a jury verdict. It is how I feel, as a legal marketing consultant who has let blog posts and other marketing initiatives slide in a recent rush of client work. Of course, it is good to be busy. But a marketer with no marketing does not set a good example. Mea…

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