Google is launching a significant update to its search engine algorithm beginning on April 21, 2015. The degree to which a website is considered to be “mobile friendly” will determine how well it ranks in organic search results after the Google algorithm change is in place. While insurance defense law firms generally do not rely…
Read MoreLaw firm managing partners in search of new clients in 2015 may find that the optimism of a New Year’s resolution is now replaced with the reality of attracting new clients. If your revenue goals are looking somewhat daunting, here are five practical steps to get you started on the path to business development. 1.…
Read MoreCommoditization is taking place within some aspects of the law, according to Tom Sager, the DuPont General Counsel who recently announced that he will be joining Ballard Spahr. Small to mid-sized law firms that are able to offer more affordable pricing arrangements can benefit from commoditization, notes Sager, as well as outsourcing firms that specialize…
Read MoreLaw firm proposals are becoming an increasingly important means of business development in today’s competitive world. A “Request for Proposal” (RFP) is the triggering event, which could be issued by a municipality, corporate general counsel, or an insurance carrier. While every law firm proposal will be different, there are several key elements that will appear…
Read MoreAttorney profiles on LinkedIn are becoming more important than the bio page on a law firm website, claims a new article titled Are Law Firm Websites Evolving or Dying?, written by LexBlog founder Kevin O’Keefe. As social media sites like LinkedIn, Twitter, and Facebook become increasingly important for law firm marketing, the more static nature…
Read MoreReferrals are the lifeblood of business development programs for law firms around the country. Whether they come from a non-competing attorney, a friendly accountant, or an existing client, a referral is golden. The bankruptcy boutique law firm of Stutman Treister & Glatt found out the hard way what happens when referrals stop coming in the…
Read MoreGuilty is not only a jury verdict. It is how I feel, as a legal marketing consultant who has let blog posts and other marketing initiatives slide in a recent rush of client work. Of course, it is good to be busy. But a marketer with no marketing does not set a good example. Mea…
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