Courting Your Clients on a Schedule

June 12, 2016
Legal Marketing Consultant

What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates an ad hoc approach to marketing, which can be expensive and difficult to manage. This…

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Michigan Attorney and IME Battle over Law Firm Blog

February 1, 2016
Law Firm Blog Post Dispute

Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing company Hubspot, which has found professional blogs receive more links to their websites, are perceived…

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The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"

October 19, 2015

It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms “specialize” or “expertise” in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to attorney advertising guidelines, The Florida Bar was forced to relax its position that only Board…

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Text Messaging OK for Attorney Advertising, Says Florida Bar

September 17, 2015

The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of “in person solicitation,” which is prohibited, the Bar board now opens up a new avenue for attorneys who seek to reach consumers using additional forms of communication. “We found that in…

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Content Marketing: A Guide for Law Firms

June 30, 2015

Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with…

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Law Firm Profitability under Pressure from Technology

June 26, 2015

Under federal Labor laws, licensed attorneys do not qualify for overtime pay in excess of 40 hours per week if they are doing “legal work.” David Lola, however, says that the work he was asked to do was so menial, it could not be defined as “legal work.” The contract attorney has brought a lawsuit…

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Intellectual Property Work Shifting to Largest Law Firms

May 26, 2015

Large law firms—comprised of more than 750 lawyers—are reaping the benefits of an intellectual property (IP) sector that is surging in this changing world of ultra-fast technologies and social media. Smaller law firms are losing out on lucrative legal work surrounding patents, trademarks, licensing and copyrights as a result. A market analysis, “Enterprise Legal Management…

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Content Marketing: An SEO Strategy for Law Firms

May 21, 2015

Content marketing is now a driving force behind the ‘new SEO’. Since law firms have an extensive knowledge base and copious material to support it, content marketing should be front and center when building search engine optimization (SEO) strategies. Content marketing offers lawyers the added benefit of creating a strong “thought leadership” platform. Attorneys who…

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Law Firm Business Models Continue to Evolve

May 5, 2015

Traditional law firms are undergoing a significant, albeit gradual, shift in their business models, according to a recent article in The Legal Intelligencer. Firms have come to the realization that the ‘one-size-fits-all’ approach of the past 20 years needs to change in this age of ubiquitous information. Both large and small firms are now finding…

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Attorney Bio Pages: License and Admission Fact Checks

April 2, 2015

Kimberly Kitchen faces charges of forgery, unauthorized practice of law and felony records tampering recently after claiming to be a Pennsylvania attorney at BMZ Law for 10 years, even though she was not licensed. While this is an extreme case, and most attorneys are very truthful in presenting their credentials, it is not unusual for…

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