Law Firm Marketing Blahs

January 7, 2019
Law Firm Marketing Blahs

Prospective clients looking for a new law firm want to know answers to obvious questions like, “Who are you and what can you do for me?” Law firms often respond with “Blah, blah, blah …” Here are a few real life examples of law firm descriptions, as posted on the websites of various firms around…

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Bare Referral Fee Scrutinized in Class Action Law Suits

December 1, 2018
Law Firm Referral Fee Programs

After one U.S. District Judge forced a law firm to reveal its referral fee arrangement in a recent prominent case, many legal experts are suggesting the industry may be at a tipping point where class action firms could be required to more fully disclose the distribution of their fees. In the market for lead plaintiffs…

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HTTPS Security Recommended for Law Firm Websites

September 19, 2018
HTTPS for law firm websites

A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney bio pages and practice area pages to learn more about your services. Recent Internet industry…

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Attorney Advertising Model Rule 7 Updated by ABA

September 18, 2018
Legal Marketing & Business Development

The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated attorney advertising in a large variety of ways for four decades. The newly amended Model…

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Courting Your Clients on a Schedule

June 12, 2016
Legal Marketing Consultant

What’s next on your law firm marketing agenda? If you have to ask this question frequently, chances are it is time to take a serious look at your overall business development strategy. A constant scramble for the next transaction indicates an ad hoc approach to marketing, which can be expensive and difficult to manage. This…

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Michigan Attorney and IME Battle over Law Firm Blog

February 1, 2016
Law Firm Blog Post Dispute

Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing company Hubspot, which has found professional blogs receive more links to their websites, are perceived…

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The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"

October 19, 2015

It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms “specialize” or “expertise” in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to attorney advertising guidelines, The Florida Bar was forced to relax its position that only Board…

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Text Messaging OK for Attorney Advertising, Says Florida Bar

September 17, 2015

The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of “in person solicitation,” which is prohibited, the Bar board now opens up a new avenue for attorneys who seek to reach consumers using additional forms of communication. “We found that in…

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Content Marketing: A Guide for Law Firms

June 30, 2015

Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with…

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Law Firm Profitability under Pressure from Technology

June 26, 2015

Under federal Labor laws, licensed attorneys do not qualify for overtime pay in excess of 40 hours per week if they are doing “legal work.” David Lola, however, says that the work he was asked to do was so menial, it could not be defined as “legal work.” The contract attorney has brought a lawsuit…

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