Articles

Client Acquisition Tips for Attorney Marketing

January 8, 2024
Business Development Tips for Attorney Marketing

Attracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Law firm client acquisition is our theme for this month. When looking for the best way to get new law firm clients, it is important to identify the different channels that a prospect can use…

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2024 Law Firm Marketing Plan Ideas for January

January 2, 2024
2024 Law Firm Marketing Plan

January brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis for many law firm marketing initiatives now. Listed below are a few January highlights that…

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Take the 2023 Law Firm Marketing Test

December 18, 2023
Law Firm Marketing Test

2024 is just around the corner, and lawyers as well as law firm marketers are planning their marketing strategies for the new year. But first, it can be worthwhile to look back at the year in review and see how well your law firm performed by taking the 2023 Law Firm Marketing Test. Take a…

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Law Firm Marketing: Turn Membership Organizations into New Business

December 4, 2023

“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and referral sources. Speaking engagements: Membership organizations often host events and conferences where you can speak…

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Law Firm Marketing Ideas for December 2023

November 29, 2023
Law firm marketing for the holidays

The holiday season is upon us again! There are many opportunities in December for law firm marketing activities designed to thank clients, celebrate staff, and plan for the New Year. Listed below are a variety of law firm marketing ideas for you to use, from parties to gift giving. December Holidays Here are the December…

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Law Firm Marketing with LinkedIn: Common Mistakes to Avoid

November 13, 2023
Law Firm Marketing with LinkedIn: Common Mistakes to Avoid

Law firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to avoid in law firm marketing with LinkedIn. Using a poor-quality or inappropriate photo. Your profile…

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Law Firm Marketing on LinkedIn: You Must be Present to Win

November 7, 2023
Law firm marketing on LinkedIn

LinkedIn is a powerful social network tool that can accelerate any law firm marketing plan. Yet why is it that there are still many attorneys and law firms that fail to take advantage of this free business development opportunity? You must be present to win on the internet! If you are not active on this…

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