“Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising.” In its first advisory opinion of 2024, The Florida Bar issued the above statement on the use…
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Google and Yahoo! both introduced new requirements for email senders that became effective as of February 1, 2024. These changes are intended to enhance email security and protect users from spam and phishing attacks. The email rules will impact how emails are authenticated and delivered. If your law firm marketing plan includes email marketing (and…
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Law firm marketing in February is an expression of love. Yes, we are talking about Valentine’s Day. Listed below are a few ways to add some spice to your marketing communications this month. Create Valentine’s Day social media posts. This is a fast and easy law firm marketing choice. Use Canva or a similar graphic…
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Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Getting your name in print as an author provides the equivalent of an independent third-party endorsement of your legal expertise. Corporate general counsel, among others, frequently…
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A professional website is one of the most important law firm marketing tools for new business development. A law firm website will work around the clock to direct qualified prospects to your website from within your local community, across the country, or even internationally. An effective website generates leads in two ways. First, it can…
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Attracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Law firm client acquisition is our theme for this month. When looking for the best way to get new law firm clients, it is important to identify the different channels that a prospect can use…
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January brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis for many law firm marketing initiatives now. Listed below are a few January highlights that…
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2024 is just around the corner, and lawyers as well as law firm marketers are planning their marketing strategies for the new year. But first, it can be worthwhile to look back at the year in review and see how well your law firm performed by taking the 2023 Law Firm Marketing Test. Take a…
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“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and referral sources. Speaking engagements: Membership organizations often host events and conferences where you can speak…
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The holiday season is upon us again! There are many opportunities in December for law firm marketing activities designed to thank clients, celebrate staff, and plan for the New Year. Listed below are a variety of law firm marketing ideas for you to use, from parties to gift giving. December Holidays Here are the December…
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