Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Getting your name in print as an author provides the equivalent of an independent third-party endorsement of your legal expertise. Corporate general counsel, among others, frequently…
Read MoreA professional website is one of the most important law firm marketing tools for new business development. A law firm website will work around the clock to direct qualified prospects to your website from within your local community, across the country, or even internationally. An effective website generates leads in two ways. First, it can…
Read MoreAttracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Law firm client acquisition is our theme for this month. When looking for the best way to get new law firm clients, it is important to identify the different channels that a prospect can use…
Read MoreJanuary brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis for many law firm marketing initiatives now. Listed below are a few January highlights that…
Read More2024 is just around the corner, and lawyers as well as law firm marketers are planning their marketing strategies for the new year. But first, it can be worthwhile to look back at the year in review and see how well your law firm performed by taking the 2023 Law Firm Marketing Test. Take a…
Read More“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and referral sources. Speaking engagements: Membership organizations often host events and conferences where you can speak…
Read MoreThe holiday season is upon us again! There are many opportunities in December for law firm marketing activities designed to thank clients, celebrate staff, and plan for the New Year. Listed below are a variety of law firm marketing ideas for you to use, from parties to gift giving. December Holidays Here are the December…
Read MoreLaw firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to avoid in law firm marketing with LinkedIn. Using a poor-quality or inappropriate photo. Your profile…
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