Text Messaging OK for Attorney Advertising, Says Florida Bar

September 17, 2015

The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of “in person solicitation,” which is prohibited, the Bar board now opens up a new avenue for attorneys who seek to reach consumers using additional forms of communication. “We found that in […]

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Content Marketing: A Guide for Law Firms

June 30, 2015

Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with […]

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Law Firm Profitability under Pressure from Technology

June 26, 2015

Under federal Labor laws, licensed attorneys do not qualify for overtime pay in excess of 40 hours per week if they are doing “legal work.” David Lola, however, says that the work he was asked to do was so menial, it could not be defined as “legal work.” The contract attorney has brought a lawsuit […]

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Intellectual Property Work Shifting to Largest Law Firms

May 26, 2015

Large law firms—comprised of more than 750 lawyers—are reaping the benefits of an intellectual property (IP) sector that is surging in this changing world of ultra-fast technologies and social media. Smaller law firms are losing out on lucrative legal work surrounding patents, trademarks, licensing and copyrights as a result. A market analysis, “Enterprise Legal Management […]

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Content Marketing: An SEO Strategy for Law Firms

May 21, 2015

Content marketing is now a driving force behind the ‘new SEO’. Since law firms have an extensive knowledge base and copious material to support it, content marketing should be front and center when building search engine optimization (SEO) strategies. Content marketing offers lawyers the added benefit of creating a strong “thought leadership” platform. Attorneys who […]

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Law Firm Business Models Continue to Evolve

May 5, 2015

Traditional law firms are undergoing a significant, albeit gradual, shift in their business models, according to a recent article in The Legal Intelligencer. Firms have come to the realization that the ‘one-size-fits-all’ approach of the past 20 years needs to change in this age of ubiquitous information. Both large and small firms are now finding […]

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Attorney Bio Pages: License and Admission Fact Checks

April 2, 2015

Kimberly Kitchen faces charges of forgery, unauthorized practice of law and felony records tampering recently after claiming to be a Pennsylvania attorney at BMZ Law for 10 years, even though she was not licensed. While this is an extreme case, and most attorneys are very truthful in presenting their credentials, it is not unusual for […]

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Law Firm Alert: Google Algorithm Update Planned for 4/21

March 25, 2015

Google is launching a significant update to its search engine algorithm beginning on April 21, 2015. The degree to which a website is considered to be “mobile friendly” will determine how well it ranks in organic search results after the Google algorithm change is in place. While insurance defense law firms generally do not rely […]

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Five Legal Marketing Steps to Get More Clients in 2015

February 16, 2015

Law firm managing partners in search of new clients in 2015 may find that the optimism of a New Year’s resolution is now replaced with the reality of attracting new clients. If your revenue goals are looking somewhat daunting, here are five practical steps to get you started on the path to business development. 1. […]

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Florida Bar Ban on Attorney Advertising of Past Results Struck Down

December 24, 2014

Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for The Florida Bar to prevent a lawyer from using past results in advertising their services […]

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Contact Us to Outsource your Law Firm Marketing

Contact Margaret Grisdela by email or phone toll-free at 561-266-1030 to discuss your law firm marketing needs. We will discuss your business development goals, review your current marketing activities, and talk about how Legal Expert Connections, Inc. might be of service to you.

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