Law Firm Marketing: What to Include in a Client Newsletter
Your current clients represent 100% of your law firm revenue, so it is important to reinforce your business and personal relationships on a consistent basis. A client newsletter, published monthly, is an ideal way to deliver legal news and information...
Law Firm Marketing with LinkedIn: Common Mistakes to Avoid
Law firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to...
Law Firm Marketing with LinkedIn: How to Engage with Clients
Connecting with current and potential clients on LinkedIn requires some strategy and etiquette. Here are five tips for law firm marketing on LinkedIn, with a focus on how to engage with clients effectively. Create and share valuable content. One of...
Law Firm Marketing on LinkedIn: You Must be Present to Win
LinkedIn is a powerful social network tool that can accelerate any law firm marketing plan. Yet why is it that there are still many attorneys and law firms that fail to take advantage of this free business development opportunity? You...
Law Firm Marketing Ideas for November 2023
As an outsourced law firm marketing director, I’ve had the privilege of working with hundreds of law firms across the country. In the spirit of giving thanks this November, I’d like to share some tips on how law firms can...
Five Reasons Why Law Firm Business Development is Essential
Law firm revenue and profitability for business law firms can erode over time eroding through normal attrition if the managing partner and other lawyers in leadership roles are not focused on a proactive law firm business development program. The difficulty...
Law Firm Coronavirus Response Centers
Law firms across the country have been moving quickly to respond to the COVID-19 pandemic by establishing emergency response teams. A selected list of law firm with a coronavirus response team appears below. Partial Listing of Law Firm Coronavirus Response...
Should State Bar Association Membership be Mandatory?
Mandatory bar membership for lawyers is under review in some states following a recent U.S. Supreme Court decision on union dues. In Janus v. Afscme, the petitioner challenged forced membership into a union because annual dues were being used to...
Law Firm Marketing Blahs
Prospective clients looking for a new law firm want to know answers to obvious questions like, “Who are you and what can you do for me?” Law firms often respond with “Blah, blah, blah …” Here are a few real...
Bare Referral Fee Scrutinized in Class Action Law Suits
After one U.S. District Judge forced a law firm to reveal its referral fee arrangement in a recent prominent case, many legal experts are suggesting the industry may be at a tipping point where class action firms could be required...