2024 Law Firm Marketing Plan Ideas for January

January brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis for many law firm marketing initiatives now. Listed below are a few January highlights that law firms can use as talking points.

New Year Resolutions. Lose weight, save more money, get organized … these are just a few of the common goals for the New Year. Consider what your clients’ goals may be for 2024, and target your marketing and service offerings in a way that helps your accounts achieve a higher level of performance. Maybe this could be a compliance audit or a review of contract language that addresses potential new threats. If you don’t know, ask a few of your clients about their 2024 challenges and goals. It could be the beginning of a year-long collaboration!

New Year, New Laws. The start of a new year often brings with it new laws at the federal, state, or local level. Educating your law firm’s clients about any new regulatory requirements is a valuable service for January.

Martin Luther King Day. Monday, January 15 is a national holiday in honor of the late civil rights leader. This is a good day for law firms to recognize the day and confirm their diversity commitment. At the local level, many communities celebrate the day with parades and special events. This may be a chance for a law firm charitable contribution, donation to a scholarship fund, or other form of community support.

In conclusion, January 2024 is an ideal time for law firms to refresh their 2024 law firm marketing plan for business development. By implementing these law firm marketing communications strategies, you can attract more clients, enhance your law firm’s reputation, and grow your business. Remember to keep your website current, target your audience, and use social media to strengthen your credibility. Good luck!

New Year’s goals also apply to your 2024 law firm marketing plan. If you of your goals is to create and maintain a higher level of marketing visibility, we can help! Call 561-266-1030 to schedule a free marketing consultation.

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The “Courting Your Clients” Legal Marketing Agency

We want to serve as your outsourced law firm marketing department! Courting Your Clients is offered exclusively by Legal Expert Connections, Inc., a national law firm marketing agency. We have helped more than 250 law firms in 40+ states pursue new client opportunities as of late 2023. Our focus is on the business-to-business market, including but not limited to business law, insurance defense, employment defense, commercial litigation, and immigration law.

We are experienced in many lines of legal liability and regulatory requirements, including auto, business, construction, cybersecurity, elder law, employment law, ERISA, homeowners, immigration, insurance, intellectual property, premises, products, professional liability, tax, transportation and trucking, trusts and estates, whistleblower, and workers’ compensation.

Our industry knowledge includes education, environmental, forensic accounting, healthcare, hospitality, manufacturing, municipal, professional services, real estate, restaurants, and retail.

Legal Expert Connections, Inc. offers three key benefits to law firms nationwide:

  1. We serve as your outsourced legal marketing department. You get the equivalent of a “Chief Marketing Officer” level professional team for an affordable monthly investment. Our ideal client is a small law firm—from a solo practitioner to a 25-attorney firm—that needs marketing assistance but does not want to incur the cost and management time needed to maintain in-house staffing.
  2. You get a structured business development process. We accelerate your growth with a multi-step legal marketing campaign that brings discipline, focus, and productivity to your marketing efforts.
  3. Increase revenue with Bar-compliant legal marketing campaigns. We understand attorney advertising campaigns and can provide guidance in this regard. Ultimate compliance responsibility rests with the law firm.

Contact Margaret Grisdela, a legal marketing consultant, at 561-266-1030. or via email. Connect with Margaret Grisdela on LinkedIn.

Law firm marketing consultant Margaret Grisdela, president of Legal Expert Connections, Inc.

Margaret Grisdela

We’ve helped more than 250 law firms in 40+ states with marketing and business development campaigns across all practice areas. Contact us for a free consultation. You will be able to spend more time on the law when we take the lead on your personalized "Courting Your Clients" marketing campaign.

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