DuPont GC Notes Legal Commoditization

Commoditization is taking place within some aspects of the law, according to Tom Sager, the DuPont General Counsel who recently announced that he will be joining Ballard Spahr. Small to mid-sized law firms that are able to offer more affordable...
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LinkedIn Attorney Profiles Gain Significance

Attorney profiles on LinkedIn are becoming more important than the bio page on a law firm website, claims a new article titled Are Law Firm Websites Evolving or Dying?, written by LexBlog founder Kevin O’Keefe. As social media sites like...
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When Law Firm Referrals Stop

Referrals are the lifeblood of business development programs for law firms around the country. Whether they come from a non-competing attorney, a friendly accountant, or an existing client, a referral is golden. The bankruptcy boutique law firm of Stutman Treister...
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How to Restart a Legal Marketing Campaign

Guilty is not only a jury verdict. It is how I feel, as a legal marketing consultant who has let blog posts and other marketing initiatives slide in a recent rush of client work. Of course, it is good to...
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