Employment Law Marketing

You Get Reliable Marketing Services for a Budget-Friendly Monthly Price

Lead generation, client acquisition, and client retention are our primary focus in digital marketing campaigns we create to generate a higher return on investment for your law firm’s marketing budget.

Campaign performance is tracked closely to measure results, monitor lead generation, and evaluate prospect conversion. Google Analytics, email reports, and social media engagement are just a few of many tools we use to evaluate your return on investment.

Employment Law Social Media Marketing

Employment laws are constantly changing. Writing and publishing posts and articles about employment law is an essential way to draw qualified prospects to your employment law firm. Some of the employment law topics that we help you address include:

• Discrimination
• Employment contracts
• Family and medical leave
• Harassment and bullying
• Hiring, firing, and performance management
• Independent contractors
• Privacy and social media policies
• Reductions in force (RIF, WARN Act)
• Wage and hour disputes
• Whistleblower claims and retaliation
• Workplace investigations

By offering your website visitors important information about employment issues, you can encourage potential clients to contact your law firm via phone or email for a free consultation.

Employment Law Marketing Newsletters

Using the content marketing topics listed above, we help you communicate with clients and prospects on a regularly scheduled basis with a professionally designed newsletter. Because we are a Constant Contact partner, we can easily design, write, and distribute your monthly or quarterly e-newsletter to help you stay in touch with clients and prospects.

You can also test a newsletter on your own. Click on the link for email marketing help with our Constant Contact partnership.

Employment Practices Liability Insurance (EPLI) Defense

Many employment defense law firms find that they can’t represent their own client if a corporation maintains an employment practices liability insurance (EPLI) policy. This happens when the law firm is not on the EPLI panel for the client’s insurance carrier. We are very familiar with this situation, and have worked with many employment defense law firms across the country as they seek to get appointed as EPLI panel counsel.

Target Your Employment Law Marketing Campaign

Depending on whether your law firm represents management or employees (or both for small law firms), we create a customized business development plan that targets the market sectors listed below.

• Corporations. Working with corporate clients on employment disputes is a good way to build a relationship and cross-sell future legal services. We will help you focus on major employers in your geographic territory.
• Employees. Target employees who have claims against their employer for harassment, discrimination, retaliation, wage and hour law violations, and more.
• C-Suite level executives. There are times when a C-Suite level executive needs individual representation to renegotiate an employment contract or defend themselves against claims of harassment, discrimination, or retaliation. We help you target these highly compensated prospects.
• HR professionals. Human Resource directors are always in need of counsel to advise them on compliance matters, litigation avoidance, and general personnel management.

The “Courting Your Clients” Legal Marketing Agency

We want to serve as your outsourced law firm marketing department. “Courting Your Clients” is our proprietary methodology offered exclusively by Legal Expert Connections, Inc., a national law firm marketing agency. We have helped more than 250 law firms in 40+ states pursue new client opportunities as of early 2024.

We are experienced in many lines of legal liability and regulatory requirements, including auto, business, construction, cybersecurity, elder law, employment law, ERISA, homeowners, immigration, insurance, intellectual property, premises, products, professional liability, tax, transportation and trucking, trusts and estates, whistleblower, and workers’ compensation.

Our industry knowledge includes education, environmental, forensic accounting, healthcare, hospitality, manufacturing, municipal, professional services, real estate, restaurants, and retail.

Legal Expert Connections, Inc. offers three key benefits to law firms nationwide:

1. We serve as your outsourced legal marketing department. You get the equivalent of a “Chief Marketing Officer” level professional team for an affordable monthly investment. Our ideal client is a small law firm—from a solo practitioner to a 25-attorney firm—that needs marketing assistance but does not want to incur the cost and management time needed to maintain in-house staffing.
2. You get a structured business development process. We accelerate your growth with a multi-step legal marketing campaign that brings discipline, focus, and productivity to your marketing efforts.
3. Increase revenue with Bar-compliant legal marketing campaigns. We understand attorney advertising campaigns and can provide guidance in this regard. Ultimate compliance responsibility rests with the law firm.

Contact Margaret Grisdela, a legal marketing consultant, at 1-561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn.

Related Pages

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Business Law Marketing

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