How to Stand Out in the Super Lawyers Selection Process
Attorneys can improve their chances of being considered in the Super Lawyers selection process by understanding the rating factors and then taking deliberate, repeatable actions to strengthen their visibility. This article outlines what an attorney needs to know and the...
How to Hire a Litigation Marketing Director for Under $275,000
One of the elite AmLaw 25 firms recently posted a job for a Director of Marketing - Litigation, complete with a jaw‑dropping salary range of $275,000 to $345,000. For smaller litigation firms watching from the sidelines, the obvious question is:...
Litigation Marketing: How to Elevate Your Visibility
Litigation law firms face a unique challenge in marketing: unlike transactional practices, their value is often measured in victories, courtroom presence, and the ability to resolve disputes efficiently. Yet, litigation marketing is not just about showcasing trial wins; it’s about...
Business Litigation Marketing: Five Strategies for Success
If you’re the managing partner or practice chair for a business litigation law practice, your role extends far beyond the courtroom; you are also the strategic architect of your firm’s growth. In today’s hyper-competitive legal industry, that means leading a...
Why Smart Law Firms Are Outsourcing Legal Marketing in 2025
Even the most skilled attorneys can struggle to stand out in today’s hyper-competitive litigation landscape. While your law firm focuses on winning cases and serving clients, your marketing efforts may be falling behind—or worse, draining internal resources without delivering results....
Attorney Marketing: How to Prospect on LinkedIn
If your law firm serves a business clientele, or if you want to increase your personal branding in the business environment, LinkedIn is the perfect solution. This article provides several pointers for “How to Prospect on LinkedIn.” Readers will learn...
Meta Ends Facebook Fact-Checking
Meta's decision to end its fact-checking program and replace it with a community-based system called "Community Notes" could have several implications for marketers, including law firms, who use Facebook for social media. Increased Responsibility: Marketers will need to be more...
Law Firm Marketing in August
The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Business development is a process, so consider the steps outlined below in planning your marketing activities for the balance...
The Secret SAUCE for Law Firm Marketing on LinkedIn
Building an engaged audience for your law firm through social media channels like LinkedIn and blog marketing is essential in today’s digital landscape. This article outlines a simple five-step strategy to create compelling content for your law firm marketing on...
Immigration Law Marketing Services Launched by Legal Expert Connections, Inc.
Immigration lawyers who want to expand their marketing campaigns but don’t have the time or staff to do this internally can now turn to the immigration law marketing services available from Legal Expert Connections, Inc., a national legal marketing agency....