Attorney Marketing: How to Prospect on LinkedIn
If your law firm serves a business clientele, or if you want to increase your personal branding in the business environment, LinkedIn is the perfect solution. This article provides several pointers for “How to Prospect on LinkedIn.” Readers will learn...
Meta Ends Facebook Fact-Checking
Meta's decision to end its fact-checking program and replace it with a community-based system called "Community Notes" could have several implications for marketers, including law firms, who use Facebook for social media. Increased Responsibility: Marketers will need to be more...
Law Firm Marketing in August
The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Business development is a process, so consider the steps outlined below in planning your marketing activities for the balance...
The Secret SAUCE for Law Firm Marketing on LinkedIn
Building an engaged audience for your law firm through social media channels like LinkedIn and blog marketing is essential in today’s digital landscape. This article outlines a simple five-step strategy to create compelling content for your law firm marketing on...
Immigration Law Marketing Services Launched by Legal Expert Connections, Inc.
Immigration lawyers who want to expand their marketing campaigns but don’t have the time or staff to do this internally can now turn to the immigration law marketing services available from Legal Expert Connections, Inc., a national legal marketing agency....
A Guide to Law Firm Marketing in the Summer
Law firm marketing during the summer months presents unique challenges and opportunities. A little advance planning will help your law firm make the most of the slower summer pace while also staying visible. Let’s delve into warm weather activities and...
Women’s History Month 2024
We celebrate Women’s History Month by acknowledging some remarkable female figures who have made significant contributions to the field of law: Sandra Day O’Connor (1930-2023): The first woman to serve on the Supreme Court, O’Connor paved the way for future...
The Value Equation in Law Firm Marketing
Prospective clients looking for a new law firm want to know answers to obvious law firm marketing questions like, “Who are you and what can you do for me?” How to Give your Law Firm a Competitive Edge Here are...
Legal Ads Surge as Plaintiff Lawyers Pursue Mass Litigation Cases
Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024. Plaintiff law firms are flooding...
The Florida Bar Issues Ethical Guidelines on Generative AI
"Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising." In its...