Attorneys can improve their chances of being considered in the Super Lawyers selection process by understanding the rating factors and then taking deliberate, repeatable actions to strengthen their visibility. This article outlines what an attorney needs to know and the actions to take in order to enhance their chance for recognition in the Super Lawyers…
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One of the elite AmLaw 25 firms recently posted a job for a Director of Marketing – Litigation, complete with a jaw‑dropping salary range of $275,000 to $345,000. For smaller litigation firms watching from the sidelines, the obvious question is: how do you compete with that?* The job is based in New York City (I’ve…
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Litigation law firms face a unique challenge in marketing: unlike transactional practices, their value is often measured in victories, courtroom presence, and the ability to resolve disputes efficiently. Yet, litigation marketing is not just about showcasing trial wins; it’s about articulating a clear value equation, building credibility through representative case histories, focusing on niche expertise,…
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If you’re the managing partner or practice chair for a business litigation law practice, your role extends far beyond the courtroom; you are also the strategic architect of your firm’s growth. In today’s hyper-competitive legal industry, that means leading a smart, targeted commercial litigation marketing effort. At Legal Expert Connections, we specialize in helping litigation…
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Even the most skilled attorneys can struggle to stand out in today’s hyper-competitive litigation landscape. While your law firm focuses on winning cases and serving clients, your marketing efforts may be falling behind—or worse, draining internal resources without delivering results. That’s why more law firms are outsourcing legal marketing to partners who specialize in driving…
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Forensic accountant plays a critical role in business litigation. Whether the issue involves valuation disputes, lost profits, or allegations of financial fraud, attorneys rely on forensic accountants to provide the objective, analytical firepower needed to build or defend a case. This article addresses the topic of forensic accountant marketing. Even the most skilled forensic accountant…
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If your law firm serves a business clientele, or if you want to increase your personal branding in the business environment, LinkedIn is the perfect solution. This article provides several pointers for “How to Prospect on LinkedIn.” Readers will learn the difference between following people, inviting connections, and using LinkedIn InMail for targeted messaging. How…
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Meta’s decision to end its fact-checking program and replace it with a community-based system called “Community Notes” could have several implications for marketers, including law firms, who use Facebook for social media. Increased Responsibility: Marketers will need to be more vigilant about the accuracy of the content they share, as the community will now play…
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The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Business development is a process, so consider the steps outlined below in planning your marketing activities for the balance of the year. Plan to Attend Networking Events. Research industry events, conferences, and seminars happening…
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Law firms that want to enhance their communications with clients and prospects on social media can now activate LinkedIn Page Messaging, a new feature that can be used on a law firm’s LinkedIn company page. Prospective new clients who visit your law firm’s company page on LinkedIn will be able to click on a Message…
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