The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Business development is a process, so consider the steps outlined below in planning your marketing activities for the balance of the year. Plan to Attend Networking Events. Research industry events, conferences, and seminars happening…
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Law firms that want to enhance their communications with clients and prospects on social media can now activate LinkedIn Page Messaging, a new feature that can be used on a law firm’s LinkedIn company page. Prospective new clients who visit your law firm’s company page on LinkedIn will be able to click on a Message…
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Building an engaged audience for your law firm through social media channels like LinkedIn and blog marketing is essential in today’s digital landscape. This article outlines a simple five-step strategy to create compelling content for your law firm marketing on LinkedIn, with a focus on content for your company page. Here is the secret SAUCE…
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Immigration lawyers who want to expand their marketing campaigns but don’t have the time or staff to do this internally can now turn to the immigration law marketing services available from Legal Expert Connections, Inc., a national legal marketing agency. Serving as an outsourced legal marketing department, Legal Expert Connections enables law firms to get…
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Law firm marketing during the summer months presents unique challenges and opportunities. A little advance planning will help your law firm make the most of the slower summer pace while also staying visible. Let’s delve into warm weather activities and explore some best practices to keep your firm visible and thriving. Law Firm Marketing Events…
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We celebrate Women’s History Month by acknowledging some remarkable female figures who have made significant contributions to the field of law: Sandra Day O’Connor (1930-2023): The first woman to serve on the Supreme Court, O’Connor paved the way for future generations of female jurists. Her impact extends beyond her role as a justice, as she…
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Prospective clients looking for a new law firm want to know answers to obvious law firm marketing questions like, “Who are you and what can you do for me?” How to Give your Law Firm a Competitive Edge Here are several practical ways that your law firm can distinguish itself as part of a strategic…
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Advertisements have become a powerful tool for plaintiff lawyers specializing in mass litigation, according to a Wall Street Journal article titled “The Latest Ad Boom: Lawyers Seeking Plaintiffs for Mass Litigation” published in January 2024. Plaintiff law firms are flooding television channels and digital media platforms with ads, seeking clients for personal injury and product…
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“Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising.” In its first advisory opinion of 2024, The Florida Bar issued the above statement on the use…
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Google and Yahoo! both introduced new requirements for email senders that became effective as of February 1, 2024. These changes are intended to enhance email security and protect users from spam and phishing attacks. The email rules will impact how emails are authenticated and delivered. If your law firm marketing plan includes email marketing (and…
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