The Secret SAUCE for Law Firm Marketing on LinkedIn
Building an engaged audience for your law firm through social media channels like LinkedIn and blog marketing is essential in today’s digital landscape. This article outlines a simple five-step strategy to create compelling content for your law firm marketing on...
Law Firm Marketing: How to Measure the Success of a Law Firm Newsletter
In our recent article titled, “Law Firm Marketing: What to Include in a Client Newsletter,” we talked about what to include in monthly marketing communications to keep your clients engaged. Your current clients are 100% of your revenue base, so...
Law Firm Marketing: What to Include in a Client Newsletter
Your current clients represent 100% of your law firm revenue, so it is important to reinforce your business and personal relationships on a consistent basis. A client newsletter, published monthly, is an ideal way to deliver legal news and information...
Law Firm Marketing Ideas for November 2023
As an outsourced law firm marketing director, I’ve had the privilege of working with hundreds of law firms across the country. In the spirit of giving thanks this November, I’d like to share some tips on how law firms can...
Michigan Attorney and IME Battle over Law Firm Blog
Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...