The Florida Bar Issues Ethical Guidelines on Generative AI
"Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising." In its...
HTTPS Security Recommended for Law Firm Websites
A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney...
Attorney Advertising Model Rule 7 Updated by ABA
The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated...
Michigan Attorney and IME Battle over Law Firm Blog
Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing...
The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"
It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms "specialize" or "expertise" in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to...
Text Messaging OK for Attorney Advertising, Says Florida Bar
The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of "in person solicitation," which is prohibited, the Bar board now opens up a new avenue for...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...
Florida Bar Ban on Attorney Advertising of Past Results Struck Down
Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for...
Florida Bar to Study Unethical Solicitation
A Special Committee to Study the Unethical and Illegal Solicitation of Legal Business in Florida is gearing up for action, according to a report in The Florida Bar News. “Over the past few years I’ve noticed a significant increase in...