A law firm website is its most important marketing tool, particularly for insurance defense or AmLaw 100-200 law firms that do not typically run online advertising campaigns. Once a prospect learns about your law firm, they often visit your attorney bio pages and practice area pages to learn more about your services. Recent Internet industry …
HTTPS Security Recommended for Law Firm Websites Read More »
The American Bar Association has amended Model Rule 7 of the ABA Model Rules of Professional Conduct, which regulates attorney advertising. The Supreme Court allowed attorney advertising in Bates v. State Bar of Arizona in 1977, and states have regulated attorney advertising in a large variety of ways for four decades. The newly amended Model …
Attorney Advertising Model Rule 7 Updated by ABA Read More »
Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing company Hubspot, which has found professional blogs receive more links to their websites, are perceived …
Michigan Attorney and IME Battle over Law Firm Blog Read More »
It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms “specialize” or “expertise” in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to attorney advertising guidelines, The Florida Bar was forced to relax its position that only Board …
The Florida Bar Backs Off Limitations on "Specialize" and "Expertise" Read More »
The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of “in person solicitation,” which is prohibited, the Bar board now opens up a new avenue for attorneys who seek to reach consumers using additional forms of communication. “We found that in …
Text Messaging OK for Attorney Advertising, Says Florida Bar Read More »
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with …
Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for The Florida Bar to prevent a lawyer from using past results in advertising their services …
Florida Bar Ban on Attorney Advertising of Past Results Struck Down Read More »
A Special Committee to Study the Unethical and Illegal Solicitation of Legal Business in Florida is gearing up for action, according to a report in The Florida Bar News. “Over the past few years I’ve noticed a significant increase in the complaints by Florida Bar members and the public in being contacted unethically and illegally,” …
Contact Margaret Grisdela by email or phone toll-free at 561-266-1030 to discuss your law firm marketing needs. We will discuss your business development goals, review your current marketing activities, and talk about how Legal Expert Connections, Inc. might be of service to you.