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Attorney Advertising

Law Firm Blog Post Dispute

Michigan Attorney and IME Battle over Law Firm Blog

Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing company Hubspot, which has found professional blogs receive more links to their websites, are perceived …

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The Florida Bar Backs Off Limitations on "Specialize" and "Expertise"

It took a lawsuit for The Florida Bar to lift restrictions preventing non-certified attorneys from using the terms “specialize” or “expertise” in advertising materials. Recognized as one of the strictest state bar associations in the country when it comes to attorney advertising guidelines, The Florida Bar was forced to relax its position that only Board …

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Text Messaging OK for Attorney Advertising, Says Florida Bar

The Florida Bar Board of Governors recently approved text messaging as a means of attorney advertising. Ruling that texts are not a form of “in person solicitation,” which is prohibited, the Bar board now opens up a new avenue for attorneys who seek to reach consumers using additional forms of communication. “We found that in …

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Content Marketing: A Guide for Law Firms

Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with …

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Florida Bar Ban on Attorney Advertising of Past Results Struck Down

Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for The Florida Bar to prevent a lawyer from using past results in advertising their services …

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Contact Us to Outsource your Law Firm Marketing

Contact Margaret Grisdela by email or phone toll-free at 561-266-1030 to discuss your law firm marketing needs. We will discuss your business development goals, review your current marketing activities, and talk about how Legal Expert Connections, Inc. might be of service to you.

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