Business Litigation Marketing
At Legal Expert Connections, we’ve worked with more than 250 litigation-focused defense law firms in 40+ states. Our focus is on helping business litigation firms attract new clients and stand out in a crowded, high-stakes market.
If you’re the managing partner at a business litigation firm, your role extends far beyond the courtroom; you’re also the strategic architect of your firm’s growth. In today’s hyper-competitive legal industry, that means leading a smart, targeted marketing effort.
Margaret Grisdela, the founder, works closely and confidentially with law firm managing partners and practice group leaders to analyze the legal marketplace and identify targeted prospects who fit the profile for potential clients. She also creates the “pitch” materials you need—like a firm resume, representative case list, and email or social media messaging—to accelerate your outreach and introduction process.
Schedule a complimentary consultation today by filling out the form at the bottom of this page.
Working together, we guide you through our proprietary “Courting Your Clients” process that includes the five steps below.
1. Build a Target List for Business Litigation Marketing
This is our core competency, which sets us apart from most other legal marketing agencies. Focusing on the business-to-business market, we identify potential clients who are most likely to need legal services for business disputes based on your ideal client profile. Characteristics of interest could include business size, industry, geography, the presence or absence of corporate counsel, litigation history, or regulatory challenges. This strategic approach ensures your marketing efforts are directed toward the most promising and relevant prospects.
2. Optimize Your Digital Presence
Your law firm’s digital presence is often your first impression. For corporate decision-makers, it can be a major factor in who they contact—and who they ignore.
We design and execute digital strategies that include:
- LinkedIn content campaigns for partners and associates
- Email marketing campaigns to retain current clients
- Recommendations for a polished, conversion-optimized website
- SEO suggestions to rank for high-value searches like “commercial litigation lawyer [city]”
Your digital presence shouldn’t just look good—under our direction it will build brand loyalty and generate new leads.
3. Create Business and Commercial Litigation Marketing Materials
We can significantly enhance your business litigation law firm’s client acquisition strategy by creating professional, persuasive sales materials tailored to the firm’s strengths and target audience. These materials—such as a firm resume, pitch decks, capability statements, and customized client proposals—are crafted to clearly communicate your value proposition, showcase your litigation successes, and address the specific needs of potential clients. By combining compelling copy with polished design, we ensures that every piece of collateral reflects the law firm’s professionalism and credibility. Additionally, materials can be tailored for various stages of the sales funnel, from initial outreach to closing conversations, equipping your attorneys with the tools they need to convert leads into loyal clients.
4. Thought Leadership through Speaking and Publishing
Business clients want litigators who are not only sharp legal minds but also trusted advisors. Publishing your expertise is one of the fastest ways to build that trust.
We help managing partners position themselves as go-to authorities through:
- Speaking opportunities at industry events
- Guest articles in business and legal publications
- Support for blog posts and legal commentary
- Executive briefings and whitepapers
Thought leadership drives visibility and credibility—and it makes your name synonymous with litigation excellence.
5. PR and Recognition to Build Trust
Third-party validation is one of the most powerful tools in your marketing arsenal. We promote your firm’s credentials (like trials, settlements, and summary judgments) through media coverage, legal rankings, and client testimonials that speak volumes.
- News releases on major wins or client successes
- Support for award submissions (Chambers, Super Lawyers, Best Lawyers)
- Thoughtful reputation management strategies
Your clients are doing their due diligence—make sure what they find builds confidence.
Track What Works. Improve What Doesn’t.
Your marketing should be measurable. You will receive a detailed monthly marketing report that shows exactly what’s driving results—so you can invest your time and budget wisely.
Schedule a Consultation for Commercial Litigation Marketing
If you’re a managing partner looking to grow your business litigation practice, the time to modernize your marketing is now.
At Legal Expert Connections, we’ll partner with you to build credibility, visibility, and growth. Whether you’re ready for a full marketing plan or just want to take the first step, we’re here to help.
Download our free e-book “Courting Your Clients” to learn more about our business development process.
About Us: Business Litigation Marketing Agency
We want to serve as your outsourced law firm marketing department! Our proprietary business development methodology—Courting Your Clients—is offered exclusively by Legal Expert Connections, Inc. We have helped more than 250 litigation-oriented law firms in 40+ states pursue new client opportunities as of June 2025. Our focus is on the business-to-business market, including but not limited to commercial litigation, business law, insurance defense, employment defense, and immigration law.
We are experienced in many lines of legal liability and regulatory requirements, including auto, business, construction, cybersecurity, elder law, employment law, ERISA, homeowners, immigration, insurance, intellectual property, premises, products, professional liability, tax, transportation and trucking, trusts and estates, whistleblower, and workers’ compensation.
Our industry knowledge includes education, environmental, forensic accounting, healthcare, hospitality, manufacturing, municipal, professional services, real estate, restaurants, and retail.
Legal Expert Connections, Inc. offers three key benefits to business litigation marketing campaigns nationwide:
- We serve as your outsourced legal marketing department. You get the equivalent of a “Chief Marketing Officer” level professional team for an affordable monthly investment. Our ideal client is a mid-sized law firm—from 10-25 attorneys—that needs marketing assistance but does not want to incur the cost and management time needed to maintain in-house staffing.
- You get a structured business development process. We accelerate your growth with a proven legal marketing campaign that brings discipline, focus, and productivity to your marketing efforts.
- Increase revenue with Bar-compliant legal marketing campaigns. We understand attorney advertising campaigns and can provide guidance in this regard. Ultimate compliance responsibility rests with the law firm.
Contact business law marketing consultant Margaret Grisdela by email or call 561-266-1030 to schedule a free marketing consultation.