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Law Firm Marketing in August
The slow pace of August is an ideal time to recharge your law firm marketing plans for the September back-to-work season. Business development is a process, so consider the steps outlined below in planning your marketing activities for the balance of the year.
Plan to Attend Networking Events. Research industry events, conferences, and seminars happening in September and through the end of the year. Attend or sponsor relevant events to connect with potential clients and other professionals.
Reenergize Your Client Referral Program. Reconnect with members of your referral network, including non-competing attorneys, accountants, insurance brokers, and others. Encourage satisfied clients to refer their associates, friends, and family to your law firm.
Create Engaging Social Media Campaigns. Share valuable legal insights, promote events, and showcase your firm’s culture. LinkedIn is the leading social media platform for the legal market, but Facebook can also be important to law firms with a business-to-consumer (B2C) model. You might even consider using paid ads to reach a wider audience.
Develop a Content Marketing Calendar for September. Plan blog posts, social media updates, newsletters, and webinars. Highlight relevant legal topics, case studies, or client success stories.
Prioritize Email Marketing. A monthly client newsletter is an excellent tool for client retention. Plan to send updates about your firm, legal developments, and upcoming events. We are a Constant Contact partner and can help you write, design, and publish a professional email newsletter.
Focus on Your Target Audience. Understand your ideal clients. Who are they? What are their pain points? Tailor your marketing messages to resonate with their needs.
Optimize Your SEO. Refresh your website and content for search engines. Use relevant keywords related to your practice areas. View your website on your mobile phone to confirm that your website is mobile-friendly and loads quickly.
Update Your Goals. Reflect on your firm’s objectives. Are you aiming to attract new clients, retain existing ones, or enhance your brand visibility? Chances are that you want to do a combination of all three! Define your goals clearly to guide your marketing efforts.
Review Past Performance. Analyze your legal marketing activities from previous months and years. Identify what worked well and areas for improvement. Use data to inform your decisions.
Analyze Your Budget. Allocate your law firm marketing budget wisely. Prioritize activities that align with your goals and have a measurable impact. An “ROI” (return on investment) of past marketing campaigns will help you plan for the future.
Remember, flexibility is key. Some attorneys may continue to work remotely, so make sure that your marketing strategies accommodate both in-office and remote work scenarios.
Best of luck with your marketing plans! See the related articles below for further guidance.
Related Law Firm Marketing Articles
The Secret Sauce for Law Firm Marketing on LinkedIn
Courting Your Clients E-Book
The Value Equation in Law Firm Marketing
Turn Membership Organizations into New Law Firm Business
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