January brings a sense of a fresh start to our business and personal efforts. For law firms, it can be a time to create a new 2024 law firm marketing plan. Digital marketing, starting with social media, forms the basis for many law firm marketing initiatives now. Listed below are a few January highlights that law firms can use as talking points.

New Year Resolutions. Lose weight, save more money, get organized … these are just a few of the common goals for the New Year. Consider what your clients’ goals may be for 2024, and target your marketing and service offerings in a way that helps your accounts achieve a higher level of performance. Maybe this could be a compliance audit or a review of contract language that addresses potential new threats. If you don’t know, ask a few of your clients about their 2024 challenges and goals. It could be the beginning of a year-long collaboration!

New Year, New Laws. The start of a new year often brings with it new laws at the federal, state, or local level. Educating your law firm’s clients about any new regulatory requirements is a valuable service for January.

Martin Luther King Day. Monday, January 15 is a national holiday in honor of the late civil rights leader. This is a good day for law firms to recognize the day and confirm their diversity commitment. At the local level, many communities celebrate the day with parades and special events. This may be a chance for a law firm charitable contribution, donation to a scholarship fund, or other form of community support.

In conclusion, January 2024 is an ideal time for law firms to refresh their 2024 law firm marketing plan for business development. By implementing these law firm marketing communications strategies, you can attract more clients, enhance your law firm’s reputation, and grow your business. Remember to keep your website current, target your audience, and use social media to strengthen your credibility. Good luck!

New Year’s goals also apply to your 2024 law firm marketing plan. If you of your goals is to create and maintain a higher level of marketing visibility, we can help! Call 561-266-1030 to schedule a free marketing consultation.

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Contact Margaret Grisdela, a legal marketing consultant, at 561-266-1030. or via email. Connect with Margaret Grisdela on LinkedIn.