Even the most skilled attorneys can struggle to stand out in today’s hyper-competitive litigation landscape. While your law firm focuses on winning cases and serving clients, your marketing efforts may be falling behind—or worse, draining internal resources without delivering results. That’s why more law firms are outsourcing legal marketing to partners who specialize in driving growth, building authority, and generating qualified leads.

From boosting your online visibility to crafting persuasive messaging that resonates with your ideal clients, outsourcing isn’t just a cost-saving measure, it’s a strategic advantage. Here are ten reasons why you should hire a legal marketing agency as your growth partner.

1. Attorneys do not have time to maintain a consistent marketing program. Despite even the best marketing intentions, an attorney’s primary commitment is to practicing law. On-and-off marketing cycles are not effective for long-term growth.

2. Your competitors are going after your clients. It’s old fashioned and naïve to take the attitude that “our work speaks for itself.” In today’s loud and messy marketplace, the law firm that stays silent on LinkedIn or doesn’t communicate with clients effectively can be pushed out by law firms that have refined the business development process.

3. Your competitors have a marketing department. A law firm with a marketing commitment will do a better job to communicate the value equation, attract new clients, retain current clients, and contribute to the hiring process.

4. New clients often go to the best marketer, not the best law firm. I’ve heard and seen this so many times while working with hundreds of law firms. A managing partner will lament that a poorly performing law firm competitor, or perhaps a law firm from outside the area that doesn’t know the local judiciary, gets the work that the managing partner wants.

5. Your competitors are active on LinkedIn. Over the course of seven months, I was able to help a Georgia law firm grow their LinkedIn followers by more than 28% to a level of more than 4,100 by informative and entertaining social media posts. They started adding about 100 new followers per month, including judges and insurance claims professionals. In an era when it is difficult to hire associate attorneys, the LinkedIn campaign also attracted J.D. candidates to the firm. You need to be present to win on LinkedIn! It is the number one source for business-to-business (B2B) lead generation and the most widely accepted social media platform in the legal industry.

6. Marketing to current clients is essential. They represent 100% of your current revenue stream and you need to stay engaged. By demonstrating your market leadership, you will continually reinforce the client’s decision to work with your law firm.

7. Clients and prospects are sophisticated users of technology and social media. They need to have confidence and trust in your ability to get results. Marketing communications can play an important role in documenting your skills, past results, and knowledge of legal trends.

8. Increase your chances of winning an RFP. Law firms that work with a marketing professional will produce a more visually attractive and polished response to a request for proposal, thereby increasing your likelihood of navigating the RFP evaluation process.

9. Save money. The cost of working with an external legal marketing agency is often going to be less than hiring your own in-house marketing director. And if you try to hire an in-house marketer on the cheap (meaning not very experienced), you will likely pay the price in more management time, frustration, inferior results, and job turnover.

10. Save time. When you hire a marketing agency with proven expertise in your field, they will know the industry players and opportunities. You won’t have to train the right marketing agency, which means you won’t need to spend much time reviewing their work or setting guidelines for future campaigns. The goal is to win! You should start to see results quickly.

Legal Marketing for the Litigation Industry

If you are the managing partner or practice chair for a litigation-oriented law firm, let’s talk about your business development goals for 2025 and beyond. As one of our clients, you will benefit from exclusive territories, ensuring dedicated attention within your market.

We have helped more than 250 litigation-oriented law firms in 40+ states pursue new client opportunities as of June 2025. Our focus is on the business-to-business market, including but not limited to commercial litigation, business law, insurance defense, and employment defense.

We are experienced in many lines of legal liability and regulatory requirements, including auto, business, compliance, construction, cybersecurity, employment law, ERISA, homeowners, immigration, insurance, intellectual property, premises, products, professional liability, tax, transportation and trucking, trusts and estates, whistleblower, white collar, and workers’ compensation.

Our industry knowledge includes education, environmental, forensic accounting, healthcare, hospitality, manufacturing, municipal, professional services, real estate, restaurants, retail, and transportation.

Legal Expert Connections, Inc. offers three key benefits for marketing campaigns nationwide:

1. We serve as your outsourced legal marketing department. You get the equivalent of a “Chief Marketing Officer” level professional team for an affordable monthly investment. Our ideal client is a small to mid-sized law firm—generally five to 25 attorneys—that needs marketing assistance but does not want to incur the cost and management time needed to maintain in-house staffing.
2. You get a structured business development process. We accelerate your growth with a proven legal marketing campaign that brings discipline, focus, and productivity to your marketing efforts.
3. Increase revenue with Bar-compliant legal marketing campaigns. We have a deep understanding of attorney advertising guidelines across the U.S. Ultimate compliance responsibility rests with the law firm.

Contact Margaret Grisdela, a legal marketing consultant, at 1-561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn.