Legal Expert Connections, Inc. is a national legal marketing agency focused on business development. In recent years we have helped more than 250 insurance defense law firms in 40+ states with panel counsel marketing campaigns. We no longer offer these specific campaigns, but as of 2025 we are available to serve as your outsourced Law Firm Marketing Director. Put the power of our lead generation experience to work for your law firm!
Discover the power of “Courting Your Clients,” our proven, proprietary legal marketing program designed to enhance client retention, accelerate new business development, and strengthen marketing communications.
Experienced in All P&C Lines
We have in-depth knowledge across all lines of property and casualty insurance, including but not limited to:
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- Auto and trucking
- Construction defects
- Cybersecurity
- D&O, E&O and professional liability
- Employment practices liability (EPLI)
- Homeowners
- Medical malpractice
- Premises liability
- Product liability
- Workers’ compensation
From an industry perspective, we have a deep understanding of healthcare, construction, hospitality, retail, restaurants, trucking and transportation, property management, and education.
You will be able to focus on the law when we assist with your marketing and business development goals.
How to Become Panel Counsel – A 2023 Reference Guide
Being named as panel counsel is not easy. We know, because we’ve helped hundreds of law firms pursue appointments as defense counsel for insurance carriers, corporations, and municipalities. Many clients came to us after they tried to get on an insurance panel on their own and realized how time consuming it can be. While we no longer offer this specific service, we do offer our e-book for your reference. Click here to download the 2023 e-book, “How to Get on Insurance Panels.”
This e-book reflects the great upheaval that is taking place in the insurance industry specifically and the business world generally. Five continuing factors that law firm managing partners need to address include the following:
- Digital marketing is the “new normal” as in-person meetings decline.
- Diversity has been a competitive element in the law firm selection process, but may be changing.
- Performance metrics are gaining importance in law firm evaluations.
- Consolidations in both insurance companies and law firms affect panel openings.
- Technology and cybersecurity, including AI, are driving changes in all aspects of carrier operations.
Insurance defense law firms traditionally build client relationships through personal connections. This rainmaking approach is increasingly being replaced with a more formalized application pro-cess. COVID has accelerated these trends, and successful law firms will adjust quickly.
Selected by More Than 250 Law Firms in 40+ States
As of 2025, we have helped law firms in most states across the country.
Three Reasons to Use Legal Expert Connections, Inc.
- We are the leading U.S. legal marketing agency with in-depth knowledge of the insurance defense market.
- You get a structured business development process. We guide your law firm through our proprietary “Courting Your Clients” process to bring discipline, focus, and productivity to your marketing efforts.
- Increase revenue with professional, Bar-compliant legal marketing campaigns. We do the marketing, so you can focus your time on managing your firm.