Law firm marketing in February is an expression of love. Yes, we are talking about Valentine’s Day. Listed below are a few ways to add some spice to your marketing communications this month.

Create Valentine’s Day social media posts. This is a fast and easy law firm marketing choice. Use Canva or a similar graphic design service to find a suitable template you can modify by adding your firm logo and a personal message. Then post it to LinkedIn, Facebook, and other social media platforms you may be using.

Host a Valentine’s Day event. Consider hosting an event for your clients, team members, a charity, and/or vendors. A Valentine’s Day lunch or after-work drinks can help to make the day special.

Partner with a local business. A florist is one easy choice. Perhaps offer a bouquet of roses in your reception area for visitors, team members and their families to enjoy.

Write a Valentine’s Day-themed blog post. This option works best for law firms that serve consumers, like family law or trust and estate law marketing. But even a typically staid defense firm might consider adding a love story element for a bit of whimsy.

Publish a Valentine’s Day video. Liven up your social media offering with a short video that links your law firm to the day’s theme.

Develop a Valentine’s Day email campaign. February 14 is the middle of the month and the middle of a week (Wednesday in 2024). The timing is good to send out a newsletter that includes a Valentine’s Day greeting.

Valentine’s Day is a special opportunity to add a positive message that rises above the often rancorous tumult of the daily news mill.

Of course, there are other big events in February. Consider the following:

• February is Black History Month, an annual celebration of current and historical achievements by African Americans. Starting in 1976, February has been designated for this purpose by every U.S. presidential administration.
• February 11 is Super Bowl Sunday. The big game will be played at Allegiant Stadium in Las Vegas, Nevada. What are the odds? We’ll wait and see, with wagers all around.
• February 19 is President’s Day. It is a federal banking holiday and makes a nice three-day weekend. This annual holiday is always celebrated on the third Monday in February. Over the years it has come to be viewed as a day to celebrate all U.S. presidents, past and present.
• 2024 is a Leap Year! This year we have an extra day in February on the 29th. Maybe you can find some human interest stories in your firm, like a birthday or anniversary on Feb. 29.

Never stop marketing! The author is available to discuss marketing programs for your law firm. Call 561-266-1030.

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Contact Margaret Grisdela, a legal marketing consultant, at 561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn.