Law firm marketing during the summer months presents unique challenges and opportunities. A little advance planning will help your law firm make the most of the slower summer pace while also staying visible. Let’s delve into warm weather activities and explore some best practices to keep your firm visible and thriving.

Law Firm Marketing Events for the Summer

• June Holidays. Summer traditionally kicks off with Memorial Day weekend, which is recognized on the last Monday in May. There are several noteworthy events for law firm marketing communications in June, including Pride Month, National Safety Month, Flag Day, Father’s Day, and Juneteenth. Make a note of these for your social media calendar.
• Fourth of July Celebrations. On this federal holiday we honor the Declaration of Independence, which was ratified by the Second Continental Congress on July 4, 1776, to form the United States. You can use this event for client or firm activities, as well as social media messaging.
• Summer Pastimes. The lazy days of summer can be filled with baseball games, golf outings, fairs, festivals, and getting back to nature. Take advantage of this fun-oriented season by scheduling and promoting activities for employees, clients, or prospects. Maybe you could try something new like a group game of disc golf or pickleball.
• Summer Vacations. While most law firm messaging on social media revolves around legal topics, the relaxed summer schedule allows some leeway in sharing interesting vacation and family photos. Adding a few personal interest stories to your social media channels can strengthen your bonds with clients, employees, and friends.
• Back to School. If your jurisdiction sponsors a drive for school supplies, this is a good opportunity for meaningful community involvement. You could even partner with a local school or school district to help out students in need. Check it out in advance.

Review Your Law Firm Marketing Strategy

Hot summer months often bring the benefit of a slower pace. Consider this as a wonderful chance to update your marketing strategy and set new goals.

• Refresh your website and law firm resume with new content.
• Bring attorney bio pages up to date. These are the most heavily visited pages on any law firm website, so they should be current.
• Write an article. Use some of your free time to draft an article on an emerging trend or a significant court ruling. At a future date you may also be able to turn this into a speaking opportunity.
• Reconnect with your referral sources. If you get business from another attorney, a local CPA, an insurance professional, or a banker, the summer is a good time to schedule a relaxing breakfast or lunch meeting.
• Ask your vendors for new ideas. Your webmaster, IT consultant, and marketing professional all get to see “best practices” across a range of law firms and other companies. Ask them for suggestions on new business development actions you can take to advance your firm.
• Hold a law firm retreat to review results from the first half of the year and adjust as needed going forward. Pick a relaxing spot that offers a blend of business and recreation. It’s a good way to also reward the family members of busy attorneys.
• Review your social media calendar for the next six months.

Plan Ahead for Fall Marketing Events

As soon as Labor Day hits, your event calendar will move into high gear with Bar and industry activities. If you want to speak at a Fall conference or webinar, the summer is the time to reach out to meeting planners to request a place on the podium.

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About Legal Expert Connections, Inc.

Legal Expert Connections, Inc. is a national legal marketing agency, founded in 2003 by Margaret Grisdela. We have helped more than 250 law firms in 40+ states with targeted business development campaigns. Our focus is on the business-to-business market, including but not limited to insurance defense, employment defense, immigration law, business law, and civil litigation.

Our proprietary “Courting Your Clients” methodology is designed to deliver results. We start by conducting an analysis of your business goals, followed by a marketing strategy development phase. We accelerate your growth with a multi-step legal marketing campaign that brings discipline, focus, and productivity to your marketing efforts.

Legal Expert Connections, Inc. offers three key benefits to law firms nationwide:

1. We serve as your outsourced legal marketing department. As a busy attorney, you will eliminate the costs and management time required to hire, train, compensate, and manage an in-house team.
2. You get a structured business development process.
3. Increase revenue with Bar-compliant legal marketing campaigns.

We are experienced in many lines of legal liability and regulatory requirements, including auto, business, construction, cybersecurity, elder law, employment law, ERISA, homeowners, immigration, insurance, intellectual property, premises, products, professional liability, tax, transportation and trucking, trusts and estates, whistleblower, and workers’ compensation.

Our industry knowledge includes education, environmental, forensic accounting, healthcare, hospitality, manufacturing, municipal, professional services, real estate, restaurants, and retail.

Contact Margaret Grisdela, a legal marketing consultant, at 1-561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn. Visit our website at https://legalexpertconnections.com/.