“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and referral sources.

• Speaking engagements: Membership organizations often host events and conferences where you can speak on topics related to your practice area. This is an excellent law firm marketing strategy to showcase your expertise and connect with potential clients.
• Publishing opportunities: Many membership organizations have publications or newsletters that feature articles written by members. Writing an article for one of these publications can help you establish yourself as a thought leader in your field and attract new clients.
• Membership committees: Getting involved in a membership committee is a great way to meet and befriend lawyers as well as leaders within your community. You can also use this opportunity to get involved in the organization’s decision-making process and help shape its future direction.
• Membership directories: Many membership organizations have online and/or printed directories that list all of their members, complete with contact information. Make sure your profile is up-to-date and includes a link to your website for further information. This can help potential clients find you more easily.

By maximizing the benefits of your membership organization, you can generate leads and grow your legal practice. Keep in mind that these organizations are also a great resource for staying current on industry news and trends. The topics that are covered by your various organizations serve as suitable information that can be converted into a blog post or social media update.

Want to learn more? Click on the link to access our one-page guide on how to “Law Firm Marketing: Turn Memberships Into Business.”

The “Courting Your Clients” Legal Marketing Agency

We want to serve as your outsourced law firm marketing department! Courting Your Clients is offered exclusively by Legal Expert Connections, Inc., a national law firm marketing agency. We have helped more than 250 law firms in 40+ states pursue new client opportunities as of June 2023. Our focus is on the business-to-business market, including but not limited to business law, insurance defense, employment defense, commercial litigation, and immigration law.

We are experienced in many lines of legal liability and regulatory requirements, including auto, business, construction, cybersecurity, elder law, employment law, ERISA, homeowners, immigration, insurance, intellectual property, premises, products, professional liability, tax, transportation and trucking, trusts and estates, whistleblower, and workers’ compensation.

Our industry knowledge includes education, environmental, forensic accounting, healthcare, hospitality, manufacturing, municipal, professional services, real estate, restaurants, and retail.

Legal Expert Connections, Inc. offers three key benefits to law firms nationwide:

1. We serve as your outsourced legal marketing department. You get the equivalent of a “Chief Marketing Officer” level professional team for an affordable monthly investment. Our ideal client is a small law firm—from a solo practitioner to a 25-attorney firm—that needs marketing assistance but does not want to incur the cost and management time needed to maintain in-house staffing.
2. You get a structured business development process. We accelerate your growth with a 12-step legal marketing campaign that brings discipline, focus, and productivity to your marketing efforts.
3. Increase revenue with Bar-compliant legal marketing campaigns. We understand attorney advertising campaigns and can provide guidance in this regard. Ultimate compliance responsibility rests with the law firm.

Contact Margaret Grisdela, a legal marketing consultant, at 1-561-266-1030 or via email. Connect with Margaret Grisdela on LinkedIn.