Law Firm Brochures Get More Business in Five Ways

Margaret Grisdela

Lawyers today are furiously looking for ways to generate new sales. Producing a new law firm brochure can be an essential component of your next legal marketing campaign.

Here are five different business development techniques you can use to generate more sales with a new attorney brochure.

1. Mail a copy of your law firm brochure to existing clients, and ask them to pass it along to a friend or co-worker. Your brochure can play an important supporting role when you include it in the same mailing envelope as an invoice, a quarterly client letter, or an account update.
   
   
2. Increase your chance of closing the sale when prospects ask for information about your firm. If your website is working effectively to generate leads, you should be receiving frequent requests for information about your legal services. A professional brochure describing your law firm and lawyers is a very effective next step in building a relationship of trust. A prospect who is impressed by the quality of the brochure they receive is more likely to take the next step of setting up an appointment.
   
   
3. Add to your networking success when you can follow up with a professional brochure. The next time you make a new contact at a Bar association event or an industry association, follow up the next day with a quick letter (not an email) sent the old-fashioned way via first class mail. Enclose your brochure to provide more information about your law firm. Few others will follow up in this way, so your letter and brochure will make a favorable impression.
   
   
4. Use brochures at your seminars or speaking engagements to create a lasting impression. Offering your audience some type of “leave-behind” is a must for attorneys who speak to community or professional groups. Your brochure will provide your photo, phone number, and email address as an easy reminder to who you are, where you met, and how to contact you.
   
   
5. Encourage your referral partners – attorneys, accountants, or bankers – to share your brochure. Every attorney should actively maintain a group of 5-10 key referral sources. As you meet with these referral network members individually for coffee or lunch periodically, keep them supplied with a set of your law firm brochures. This will make it easy for them to refer your services more effectively.

Please note that your law firm brochure is likely to be subject to the attorney advertising guidelines of your state bar, depending on how and where you use it. Check with your bar association first to see if any special disclaimers are needed on the brochure. Some states (like Florida) may require a review process.

Now that you know how a well-written lawyer brochure can help you attract the new business you seek, why wait? A law firm brochure is affordable and can help you firm stand apart from the competition. Don’t run the risk of losing sales by not having the right marketing tools. Visit our site www.lawfirmbrochures.com to learn more.

Remember, never stop marketing!